Full course description
How can we use psychology to help us adopt more sustainable methods of production and consumption of goods, particularly when shopping online?
We'd all like to live more sustainably – to reduce our waste and make better use of the world's resources. This ambition is often at odds with our embrace of a retail economy, and the rise of online shopping.
Rapid economic growth and social progress in many countries has had significant downside with environmental degradation and depletion of resources. In many case, this threatens the natural systems on which our future depends.
Psychology can play an important role in promoting sustainable behaviours in individuals and organisations and help us meet the United Nations' 2030 Agenda goal of ensuring sustainable consumption and production patterns.
In this credential you can examine which strategies are most effective in encouraging people to adopt sustainable practices. You'll also look at ways of enhancing trust in online retail in an era of fake sites, cookies, paid reviews and data breaches.
To be successful in this credential, it would be beneficial to have:
- a degree in any discipline or several years' experience of working in a related profession.
This credential is particularly suitable for:
- professionals working in psychology, public health, marketing, advertising and retail, as well as those who are interested in environmental sustainability
- professionals transitioning new working arrangements and roles into marketing psychology and sustainability in online shopping
- businesses aim to provide a professional development for employees in regards to fundamental aspects of psychology and sustainability in their work
By completing this credential you will learn to:
- understand how ethical and sustainable consumption is influenced by society's collective beliefs and expectations
- discover how these norms can be used in communications to influence people's behaviour
- explore how elements of online shopping can result in consumer mistrust and influence purchase intention
- understand how and why trust is important in online retailing, and make recommendations on what can be done by online retailing to increase trust
- complete a pass/fail authentic, industry relevant assessment to provide the opportunity to demonstrate learning mastery
To successfully complete this credential, you are required to pass a final assessment.
Once you successfully complete and pass the final assessment, you'll earn a digital badge that is instantly shareable to your social networks (including LinkedIn) which showcases your new skills and knowledge mastery.
This credential provides foundation knowledge in a discipline and doesn't require previous knowledge.
You will also earn 5 credit points which are in line with Australian Qualification Framework Level 8 criteria, ensuring comprehensive theoretical and/or technical knowledge of the credential.
Curtin Credentials focus on five themes, which have been carefully curated based on what's most relevant and valuable to professionals today, and in the future. This credential fits within the following theme:
Learn skills and strategies to make effective change in your workplace and become a persuasive thought leader in your career.
*Curtin may cancel or reschedule a credential at any time and for any reason as it sees fit. The Start Date and the other details of this credentials are provided as a general guide only and may change from time to time.
✝This credential involves one day of instruction, however to pass and gain five credit points, you will need to commit further time to complete the full set of learning activities including (but not limited to) self-guided study and research, extension readings, activities and the final assessment activity.
^Learning is done completely online.
§Price subject to change. Please check price at time of purchase.